Saas Storefront Application for Businesses

At Lumi Business, we recognized that many businesses faced challenges in quickly setting up online stores that worked seamlessly with their existing inventory and point-of-sale systems. Managing both online and offline sales through separate platforms was inefficient and time-consuming.  To solve these problems, I led the development and launch of a SaaS Storefront Application that unifies sales management, supports payment processing, and offers customization options to help businesses create personalized online storefronts.

Objective: Develop a SaaS Storefront Application that enables businesses to efficiently set up and manage online stores. The platform integrates with inventory, point-of-sale, and kitchen display systems, and supports payment processing through Stripe and Paystack, providing a comprehensive solution for managing both online and offline sales channels.

Industry & Product

• Industry: eCommerce & Business Management Tools
• Product: SaaS Storefront Application

Target Users

• Retailers
• Restaurants
• Cafes
• Merchants
• Small and Medium-Sized Enterprises (SMEs)

1. User Research & Market Analysis

• Business Needs Assessment: Conducted detailed research and surveys to understand the specific needs of businesses looking to expand into online sales, focusing on ease of use, integration with existing systems, and customization.
• Competitive Analysis: Analyzed the competitive landscape to identify market gaps and opportunities, ensuring that Lumi Business’s Storefront Application offered a unique and compelling value proposition.

2. Product Development

• Feature Development: Led the creation of core features such as seamless integration with inventory management and point-of-sale systems, payment processing through Stripe and Paystack, and customization options for storefront appearance and URLs.
• Integration with Inventory Management: Ensured that the storefront application integrates with existing inventory systems to automatically update stock levels based on online orders, reducing the risk of overselling.
• Kitchen Display System Integration: Developed an integration with kitchen display systems, allowing restaurants and cafes to manage online orders with the same efficiency as in-store orders.
• Custom Branding: Enabled businesses to customize their online stores with unique logos, color schemes, and custom storefront URLs, ensuring their brand identity is reflected in their online presence.

3. Product Launch

• MVP Launch: Successfully launched the MVP of the SaaS Storefront Application, delivering essential features that addressed the immediate needs of users while planning for future enhancements based on feedback.
• User Acquisition: Developed and executed strategies to onboard businesses, particularly focusing on those looking for a quick and easy way to establish an online presence.

4. Post-Launch Optimization

• Continuous Improvement: Monitored user feedback and usage patterns post-launch to identify areas for improvement and drive iterative enhancements to the platform.
• User Engagement: Implemented strategies to drive ongoing user engagement, ensuring that businesses fully leveraged the tool’s features to optimize their online and offline sales.

• Seamless System Integration: Integrates with existing inventory management and point-of-sale systems, ensuring that stock levels are automatically updated and sales are tracked across all channels.
• Payment Processing: Supports payment processing through Stripe and Paystack, allowing businesses to easily accept payments online. This feature is particularly valuable for businesses already using these payment platforms.
• Kitchen Display System Integration: For restaurants and cafes, the platform integrates with kitchen display systems, allowing kitchen staff to manage and fulfill online orders as efficiently as in-store orders.
• Customizable Storefront: Offers extensive customization options, including the ability to add logos, customize color schemes, and set up custom storefront URLs, ensuring that businesses can reflect their brand identity online.
• Unified Sales Management: Provides a centralized dashboard where businesses can manage both online and offline sales, track performance, and optimize operations.

• High Adoption Rate: Successfully onboarded a significant number of businesses, particularly those in retail and food services, demonstrating the platform’s broad appeal and effectiveness.
• Increased Sales Efficiency: Feedback indicated that businesses experienced a marked increase in sales efficiency due to the seamless integration of online and offline sales channels.
• Positive User Feedback: Users reported high satisfaction with the platform’s ease of use, customization features, and the ability to manage multiple sales channels from a single dashboard.

• Challenge: Initial feedback indicated that some businesses required more advanced customization options for their storefronts.
• Solution: Expanded the platform’s customization capabilities, allowing businesses to create more personalized storefronts with advanced branding options and flexible layout designs.